Real You. Branded.

Heart-centered soul-led branding for coaches, therapists & healers who work beneath the surface

You sit with people. In their questions, fears, breakthroughs and new beginnings. Your work goes deep.

But online, your brand still feels flatter, safer and more generic than what actually happens in the room.

I help you see the pattern in your work, name the next chapter of your practice
and turn it into a clear, honest brand your people can actually feel and trust.

Apply for a spot

Book a free 20-min intro call

What this service is

Real You, Branded. is a soul-aware, psychology-led branding track for coaches, therapists, healers and space-holders who want their brand to finally match their voice and work.

I’ve been in the world of personal development since 2005:
coaching, theta healing, mindfulness, meditation, body oriented therapy… I’ve tried numerous techniques. Not as a phase, but as a way of living.

I’m also a senior brand & communication strategist with years in agencies, corporations and consulting.

So when we work together, I look at:

  • the inner world of your work – the psyche, nervous system, resistance, shame, money, identity

  • the outer world- how clients recognise, choose and commit

  • and the gap between the two – where your brand quietly leaks power

My superpower is pattern-seeing. I see the essence of your practice – the deeper pattern behind your method– and then translate it into positioning, lagnuage and offers that are emotionally true and commercially grounded.

Why your brand feels “off” (even though your work is good)…

If you are like most practicioners I see, your brand might feel like:

  • a patchwork of offers and modalities that make sense in your head, but look confusing from the outside:

  • a website or Instagram that could belong to five other people in your field

  • copy that either sounds too “clinical” or too “woo” – but not like you

  • content created from pressure, not from presence

You’ve probably tried:

  • DIY business courses, templates and “ideal client” worksheets

  • copying what seems to work for others

  • pulling back from visibility completely because it all feels like a performance

None of that solves the core issue:
your brand isn’t built from the actual pattern of your work and where it’s heading. It’s built from shoulds, trends and guesswork.

This is for you if…

  • ✺

    You are a coach , therapist, healer or facilitator with real or emerging clients (you might be just starting out, re-starting, or refining what you already have)

  • ✺

    You’re overwhelmed by all the “shoulds” in the online space and want a clearer, calmer way to position yourself

  • ✺

    You know that being another generic coach or therapist won’t work — especially in an AI-saturated world — but you’re not sure yet what makes you different

  • ✺

    You want your vibe and your branding to actually match, and you’re willing to explore what your real “vibe” is (even if you can’t name it yet)

  • ✺

    You’d like more aligned clients and a steadier flow of work. Without shouting, pretending or playing a role

  • ✺

    You’re open to looking at how you talk about your work and making some thoughtful changes, even if the path isn’t 100% clear from day one

This might not be the best fit if…

  • ✺

    You mainly want quick hacks, “10k in 10 days” formulas or a plug-and-play template so you can look like everyone else in your niche

  • ✺

    You’re not interested in differentiation or expressing your actual nature — you just want “whatever works” as fast as possible

  • ✺

    You want someone to “fix your marketing” without you being involved in the process at all OR you are committed to keep everything exactly as it is and don’t want to experiment, refine or make decisions

Close-up of stacked white paper sheets with slightly uneven edges.

How we work in 3 phases

Underneath all offers, we move through my Soulprint Recalibration™ framework —
a three-phase process that blends psychology, brand strategy, archetypal insight, mindfulness and (optional) Theta healing.

  • We strip away persona, “shoulds” and old roles so we can see what actually happens in the room with clients.

    We map the current soulprint of your practice: the pattern beneath your modalities and titles. Who you are and why your clients really come to you for.

  • Then we look forward.

    I connect the dots between your story, gifts, client results and obsessions, and we define the next iteration of your work:

    • the role you’re actually growing into

    • offers that belong in that future (and the ones that don’t)

    • your archetypal flavour (Magician, Sage, etc.) and how that shapes your voice

    • a core narrative thread that ties everything together

  • Finally, we rebuild how you show up — in a way your nervous system can actually hold:

    • channels that fit your energy and life

    • simple rhythms you can maintain

    • content that feels like conversation, not performance

    • clear offers and language that make sense to your people

    Your soulprint becomes practical: positioning, messaging, offers and visibility that feel clean in your body and clear to your audience.

    You stop trying to sell methods.
    You start inviting people into a body of work — and your brand becomes a natural match for the people who were already looking for someone exactly like you.

Offers and packages to support your growth

  • 90-min Soulprint Brand Clarity Session

    For when you need a sharp, grounded mirror on your brand — and clear next steps.

    We’ll:

    • ground together so you’re present, not panicked

    • scan your current brand, offers, clients, patterns and story

    • read the pattern of your practice (what actually ties it all together)

    • name what’s working, what’s confusing and what’s draining you

    • outline 3–5 concrete moves for the next 30–60 days

    You leave with:

    • clearer language for what you actually do and who you serve

    • simple decisions on what to stop, what to amplify, what to park

    • a sense of relief: “OK, this is where my practice actually wants to go.”

    Investment: from €250–€350

  • 1:1 Soulprint Brand Lab · 6–8 weeks

    For practitioners who want to co-create their brand from the inside out, with someone who sees patterns and future timelines, not just posts and funnels.

    Includes:

    • 3–4 × 90–120 min 1:1 sessions (online)

    • guided Soulprint Recalibration™ through:

      • identity & positioning

      • core narrative & key messages

      • offer structure & pricing

      • visibility & content

    • mindfulness woven into every session

    • 1 focused Theta Healing session (optional, by consent) for visibility/money/“who am I to…” themes

    • asynchronous support between sessions (email / shared docs)

    You leave with:

    • a clear, grounded positioning that actually feels like you

    • a brand statement and 3–5 key messages to anchor your communication

    • a defined signature offer (or simple, clean offer suite) aligned with your next chapter

    • a 30–90 day visibility plan that honours your energy and ethics

    • a kinder relationship with your work and how you talk about it

    Investment: from €1,500–€2,000
    Payment plans available. Final price confirmed after intro call.

  • Done-for-you Soulprint Brand Platform

    For established practitioners who know their work is potent and don’t want to DIY their brand anymore. They want to be deeply seen and have someone they trust build it with and for them.

    Includes:

    • in-depth intake + 2 deep-dive interviews (with grounding & mindful presence)

    • audit of your current brand, offers and clients (what to keep, release, evolve)

    • Soulprint Recalibration™ intensive focused on your next-level identity & practice

    • full brand strategy document:

      • positioning & niche

      • brand story & core narrative

      • brand statement & key messages

      • signature offers structure & naming

      • pricing suggestions & client journey

    • copy foundations:

      • homepage or sales page outline + key copy

      • long & short bio

      • social/profile bio suggestions

    • high-level creative direction for visuals (for you / your designer) OR

    • FULL visual identity designed for you

    You leave with:

    • a complete, soul-and-psyche-aligned brand platform you can hand to your designer, VA or team

    • language that finally matches the depth and pattern of your work

    • clarity on what you offer, to whom and why it matters — in a way that feels clean in your body

    • the sense that your future practice already has a container to grow into

    Investment: from €3,300–€4,500+
    Custom quote after a longer fit call. Limited spots.

Book a call
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A smiling woman with red hair wearing a pink blazer, purple shirt, and red pants, standing indoors next to a black chair and a small red table with stacked colorful books and a potted plant, against a light blue wall.

Who are you working with

Besides being a brand&communication strategist, with 17+ years in the field, I’m also a Theta Healing practicioner and Midfulness coach.

I’ve lived in the world of personal development since 2005, as a client, a practitioner and an observer. I’ve spent years in agencies and consulting, working with big and small brands, systems and strategies.

I understand what it means to sit with people in their questions, mess, shame and hope.

Naturally I scan for patterns and future arcs in your work and tend to see the “next version” before you fully do.

My work is to ask better questions, hold a clear mirror and turn what we find into a brand that actually works.

You don’t need to become someone else to have a powerful brand.
You need a brand that can finally hold who you already are, and who you’re becoming.


My role here is to walk that path with you and translate it into structure, language and presence.

Book a call

✺ Frequently asked questions ✺

*

✺ Frequently asked questions ✺ *

  • You fill in a short application form so I can understand where you are, what you need and which offer might fit best.
    I personally read every application and reply by email with one of three outcomes:

    • a suggested way of working together + next steps

    • an invitation to a free 20-min intro call to clarify things

    • or a gentle “no for now” if I’m not the right person or it’s not the right timing

    There’s no pressure either way. The goal is a clean, mutual yes.

  • IFor Real You. In Practice. and Real You. Built. we can usually split the fee into 2–4 payments, depending on the scope and length of the project.
    We’ll discuss options transparently during the intro call or after your application.

  • That’s actually very common with the people I work with. Personally, I myself have 2 other passions :)
    Part of this work is reading the pattern underneath all your modalities and interests, and deciding what belongs in this season of your practice and what can be parked or integrated differently.
    You don’t have to arrive “neatly niched”, we’ll clarify that together.

  • No. This is first and foremost brand and business work, not therapy or clinical supervision.
    Of course, because you’re a practitioner, we will touch on identity, money and visibility patterns — but this is always in service of your brand clarity and business decisions, not as a substitute for therapeutic work.

  • No. You don’t need a finished website.
    Some clients come to me with no site at all, others with a site that no longer fits.
    What you do need is at least some client experience (past or present), so we have real data to work with, not just theory.

  • Yes. We can work in Croatian, English, or a mix of both, whatever feels most natural for you.
    For written brand assets (like website copy), we’ll decide together which language makes more sense for your audience.

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Ready for your real work to be clearly seen?

If you’re done performing and ready for a brand that feels like home and works in the real world, let’s talk.