Entrepreneurship is hard.
I know. I am one,
just like you.

So many questions, so many confusing answers. And so many experts, each telling you something different to do for your brand.

A woman with red hair and red earrings sits on a black chair in front of a lavender wall, wearing a pink blazer, purple top, and red pants. She has a watch on her wrist and red heels. To her right, there is a red side table with potted plants, a stack of books, and a vintage black rotary phone. To her left, there is a pineapple with pink foliage in a blue pot.

It is a lot easier with one go-to person to talk to about your brand.

Someone who watches your back, answers your questions and lives with your brand and business.

A strategic listener.
A clear mirror.
A practical guide.

I help you turn ideas into decisions, and decisions into messaging and action.

A Fractional Brand Director is a senior brand lead who works with your company part-time instead of joining it full-time.

That is the role I take: all my experience, working for your business every week.

I am your brand guardian: I keep the strategy on track and your brand communication in line with what we agreed.

  • Who is this for?
    Companies I have already worked with, and a few new ones. With new clients we start with a Clarity Workshop, so I get to know your brand before I look after it. It is for those who know the value of long-term commitment.

  • The process:
    We work together for 12 months or longer. We meet once a week for up to 90 minutes and work through what is on the table that week: communication, PR, social media, advertising, sales, the website and other visual materials. Between meetings I work on your brand as much as we agree at the start.

  • The result:
    You have your own brand and marketing expert while your company grows. That means a clear frame and guidelines for brand communication, a working online sales funnel, a defined scope of services, and a content strategy with topics planned month by month. Also, an abundance of enthusiasm and a bit of personal coaching. Because, entrepreneurship. :)

I need a business wingman!
A woman sitting at a table with apples and a chessboard, making a fist with one hand, against a pink and purple gradient background.

Questions about working with a Fractional Brand Director

  • As a Fractional Brand Director, I am your external Marketing Manager. It suits small companies that can't afford a full-time marketing manager yet, and companies that need someone who sees things from a different angle than the people inside.

  • An agency carries out campaigns. As your Fractional Brand Director I am your brand guardian: I make sure the strategy is carried out as planned, across all channels, and that everything your brand says stays in line with what we agreed. That includes briefing and guiding the agency you work with.

  • Yes. I keep a few places open for new clients. We start with a Clarity Workshop, so I get to know your brand before I take the role.

  • The Fractional Brand Director service starts at €800 a month. The price depends on the number of hours and meetings, and on how involved I am. Working on your brand one hour a day is different from working on it four hours a day.

  • Yes. The collaboration is planned for 12 months or longer, and you are free to end it whenever you want.

What do clients say