Real You. Branded.
Heart-centered, soul-led branding for coaches, therapists & healers who work beneath the surface
You sit with people. In their questions, fears, breakthroughs and new beginnings.
Your work goes deep. But online, your brand still feels flatter, safer and more generic than what actually happens in the room.
I help you see the pattern in your work, name the next chapter of your practice and turn it into a clear, honest brand your people can actually feel and trust.
Book a free 20-min intro call
What this service is
Real You. Branded. is a soul-aware, psychology-led branding track for coaches, therapists, healers and space-holders who want their brand to finally match their voice and work.
I have been in the world of personal development since 2005: coaching, Theta Healing, mindfulness, meditation, body-oriented therapy and more. It became a way of living.
I have also worked as a brand and communications strategist since 2007, in agencies, in-house and as a consultant.
So when we work together, I look at:
the inner world of your work: the psyche, nervous system, resistance, shame, money, identity
the outer world: how clients recognise, choose and commit
and the gap between the two: where your brand quietly leaks power
My superpower is pattern-seeing. I see the essence of your practice, the deeper pattern behind your method, and translate it into positioning, lagnuage and offers that are emotionally true and commercially grounded.
Why your brand feels “off” (even though your work is good)…
If you are like most practicioners I see, your brand might feel like:
a patchwork of offers and modalities that make sense in your head, but look confusing from the outside:
a website or Instagram that could belong to five other people in your field
copy that either sounds too clinical or too woo woo and never like you
content created under pressure
You’ve probably tried:
DIY business courses, templates and “ideal client” worksheets
copying what seems to work for others
pulling back from visibility completely because it all feels like a performance
None of that solves the core issue.
Your brand is built from shoulds, trends and guesswork. The actual pattern of your work, and where it is heading, never made it in.
This is for you if…
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You are a coach , therapist, healer or facilitator with real or emerging clients (you might be just starting out, re-starting, or refining what you already have)
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You are overwhelmed by all the “shoulds” in the online space and want a clearer, calmer way to position yourself
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You know that being another generic coach or therapist won't work, especially in an AI-saturated world, and you are not sure yet what makes you different
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You want your vibe and your branding to actually match, and you’re willing to explore what your real “vibe” is (even if you can’t name it yet)
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You would like more aligned clients and a steadier flow of work, without shouting, pretending or playing a role
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You are open to looking at how you talk about your work and making some thoughtful changes, even if the path isn't 100% clear from day one
This might not be the best fit if…
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You mainly want quick hacks, “10k in 10 days” formulas or a plug-and-play template so you can look like everyone else in your niche
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You are not interested in differentiation or expressing your actual nature, and want "whatever works" as fast as possible
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You want someone to "fix your marketing" without being involved in the process at all, or you are committed to keeping everything exactly as it is
How we work in 3 phases
Underneath all offers, we move through my Soulprint Recalibration™ framework. It is a three-phase process that blends psychology, brand strategy, archetypal insight, mindfulness and (optional) Theta Healing.
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We strip away persona, "shoulds" and old roles so we can see what actually happens in the room with clients. We map the current soulprint of your practice: the pattern beneath your modalities and titles. Who you are and what your clients really come to you for.
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Then we look forward.
I connect the dots between your story, gifts, client results and obsessions, and we define the next iteration of your work:
the role you’re actually growing into
offers that belong in that future (and the ones that don’t)
your archetypal flavour (Magician, Sage, etc.) and how that shapes your voice
a core narrative thread that ties everything together
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Finally, we rebuild how you show up in a way your nervous system can actually hold:
channels that fit your energy and life
simple rhythms you can maintain
content that feels like conversation, not performance
clear offers and language that make sense to your people
Your soulprint becomes practical: positioning, messaging, offers and visibility that feel clean in your body and clear to your audience.
You invite people into a body of work, and your brand becomes a natural match for the people who were already looking for someone exactly like you.
Offers and packages to support your growth
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90-min Soulprint Brand Clarity Session
For when you need a sharp, grounded mirror on your brand and clear next steps.
We’ll:
ground together so you’re present
scan your current brand, offers, clients, patterns and story
read the pattern of your practice (what actually ties it all together)
name what’s working, what’s confusing and what’s draining you
outline 3 to 5 concrete moves for the next 30 to 60 days
You leave with:
clearer language for what you actually do and who you serve
simple decisions on what to stop, what to amplify, what to park
a sense of relief: “OK, this is where my practice actually wants to go.”
Investment: from € 500
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1:1 Soulprint Brand Lab · 6 to 8 weeks
For practitioners who want to co-create their brand from the inside out, with someone who sees patterns and future timelines, not just posts and funnels.
Includes:
3 to 4 online 1:1 sessions of 90 to 120 minutes
guided Soulprint Recalibration™ through:
identity and positioning
core narrative and key messages
offer structure and pricing
visibility and content
mindfulness woven into every session
1 focused Theta Healing session (optional, by consent) for visibility, money, “who am I to…” themes
support between sessions by email and shared docs
You leave with:
a clear, grounded positioning that actually feels like you
a brand statement and 3 to 5 key messages to anchor your communication
a defined signature offer (or simple, clean offer suite) aligned with your next chapter
a 30 to 90 day visibility plan that honours your energy and ethics
a kinder relationship with your work and how you talk about it
Investment: €1,500 to €2,000
Payment plans available. Final price confirmed after intro call. -
Done-for-you Soulprint Brand Platform
For established practitioners who know their work is potent and don’t want to DIY their brand anymore. They want to be deeply seen and have someone they trust build it with and for them.
Includes:
in-depth intake and 2 deep-dive interviews (with grounding & mindful presence)
audit of your current brand, offers and clients (what to keep, release, evolve)
Soulprint Recalibration™ intensive focused on your next-level identity and practice
full brand strategy document:
positioning and niche
brand story and core narrative
brand statement and key messages
signature offers structure and naming
pricing suggestions and client journey
copy foundations:
homepage or sales page outline with key copy
long and short bio
social profile bio suggestions
creative direction for visuals (for you / your designer) OR
FULL visual identity designed for you
You leave with:
a complete, soul-and-psyche-aligned brand platform you can hand to your designer, VA or team
language that finally matches the depth and pattern of your work
clarity on what you offer, to whom and why it matters, in a way that feels clean in your body
the sense that your future practice already has a container to grow into
Investment: €3,300 to €4,500+
Custom quote after a longer fit call. Limited spots.
Who are you working with
Besides being a brand&communication strategist, working since 2007 in the field, I’m also a Theta Healing practicioner and Midfulness coach.
I have lived in the world of personal development since 2005, as a client, a practitioner and an observer. I’ve spent years in agencies and consulting, working with big and small brands, systems and strategies.
I understand what it means to sit with people in their questions, mess, shame and hope.
Naturally I scan for patterns and future arcs in your work and tend to see the “next version” before you fully do.
My work is to ask better questions, hold a clear mirror and turn what we find into a brand that actually works.
A powerful brand holds who you already are and who you are becoming.
My role here is to walk that path with you and translate it into structure, language and presence.
✺ Frequently asked questions ✺
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✺ Frequently asked questions ✺ *
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You fill in a short application form so I can understand where you are, what you need and which offer might fit best.
I personally read every application and reply by email with one of three outcomes:a suggested way of working together and next steps
an invitation to a free 20-min intro call to clarify things
or a gentle “no for now” if I’m not the right person or it’s not the right timing
There’s no pressure either way. The goal is a clean, mutual yes.
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For Real You. In Practice. and Real You. Built. we can usually split the fee into 2 to 4 payments, depending on the scope and length of the project. We will discuss options openly during the intro call or after your application.
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That is very common with the people I work with. I have two other passions myself :) Part of this work is reading the pattern underneath all your modalities and interests, and deciding what belongs in this season of your practice and what can be parked or integrated differently. You don't have to arrive "neatly niched". We will clarify that together.
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No. This is brand and business work. Because you are a practitioner, we will touch on identity, money and visibility patterns, always in service of your brand clarity and business decisions. It does not replace therapy or clinical supervision.
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No. Some clients come to me with no site at all, others with a site that no longer fits. What you do need is at least some client experience, past or present, so we have real data to work with.
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Yes. We can work in Croatian, English, or a mix of both, whatever feels most natural for you. For written brand assets (like website copy), we will decide together which language makes more sense for your audience.
Your real work, clearly seen.
If you’re done performing and ready for a brand that feels like home and works in the real world, let’s talk.